Step Two

From an e-mail to subscribers:

As you know, some of the best Instapaper features were limited or gated behind the Instapaper Premium paywall. Now that we’re better resourced, we’re able to offer everyone the best version of Instapaper.

This is the second milestone on the road to assimilation. Optimism wasn’t warranted when the news about Pinterest acquiring Instapaper broke, and it is even less warranted now.

Converting a paid product into a freebie is done with the intention to put it on a growth trajectory to gain as many users as possible in the shortest amount of time. Then step three happens.

I’ve been a long-time active user of the Instapaper product, but this is now coming to an end. I don’t want to be part of the growth. I’ve tried Pinterest once, didn’t like it, and have no motivation to return.